Creative fatigue tool
Creative fatigue tool that tells you which ads to rotate — not a heatmap to read.
Most creative fatigue tools give you a heatmap and leave the decision to you. Good Morning flags specific creatives with evidence — frequency, CTR decay, CPA trend — and tells you exactly which to rotate out and when. One action item per creative. No interpretation.
What a fatigue alert looks like
Act today — creative rotation
Pause ad "Summer-2 UGC-v3" in campaign "Prospecting-Cold-US"
Evidence: Frequency hit 4.2 on cold (account median 2.1). CTR dropped from 1.8% → 0.9% over 7 days. CPA is 2.4× account target.
Expected impact: Recovers ~$840 in weekly waste. Reopens audience for next Summer concept.
Recommended replacement: "Summer-3" or any untested concept above account median CTR in testing campaign.
That's the entire interaction. You read it, pause the ad, move on. No chart interpretation.
How this compares to Motion and Triple Whale
Three products dominate the creative fatigue conversation in 2026 — Motion, Triple Whale, and Good Morning — and they each solve it differently. Our practitioner-level breakdown of creative fatigue tools compared: Motion vs Triple Whale vs Good Morning walks through where each one fits and which is right for which team. The deeper question of whether you still need a dedicated creative fatigue tool now that Meta ships native fatigue recommendations is answered there. If your bottleneck is broader than fatigue, our ranking of the best Motion alternatives for performance diagnosis covers the four-job framework for picking the right category in the first place, and the 2026 creative refresh cadence by funnel stage sets the operating cycle once you have the right detection layer in place.
What the tool tracks
- Frequency per audience cohort — cold, warm, retargeting, LAL — with account-specific fatigue thresholds
- CTR decay slope — not just snapshot CTR, but the trend over the last 7 and 14 days
- CPA drift — creative-level CPA vs account rolling median
- Relative decay vs creative age — some concepts fatigue at day 7, others at day 45 — we normalize
- Cohort-specific fatigue — an ad can be fatiguing on cold but still fresh on retargeting
Stop guessing which creatives to rotate
Weekly fatigue action list, specific creatives, evidence included. 14 days free.
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