Privacy policy

Last updated: April 9, 2026

Who we are

Good Morning is operated by Good Morning Co LLC (“we”, “us”, or “our”). We provide weekly Meta Ads performance reports to marketers, agencies, and ecommerce operators. You can reach us at alex@goodmorningco.com.

Information we collect

When you create an account and connect a Meta Ads account, we collect and store:

  • Account information: your email address and an encrypted password (managed by Supabase Auth).
  • Business information: your brand name, website URL, vertical, and logo (pulled from Brandfetch if you use the automatic option).
  • Meta Ads data: with your explicit permission via Facebook Login for Business, we access your Meta Ads account to pull performance metrics (spend, impressions, clicks, conversions, ROAS, CTR, CVR, frequency) at the campaign, ad set, and ad level. We store a long-lived access token to refresh this data weekly.
  • Billing information: payment information is collected and stored by Stripe. We only retain your Stripe customer ID and subscription status.

How we use your information

We use the data you provide to:

  • Generate your weekly performance report, including the PDF, email, and dashboard views.
  • Run diagnostic analysis on your ad account performance and deliver recommendations.
  • Process your subscription and payment via Stripe.
  • Send you service emails (weekly reports, billing notifications).

Anonymized benchmark data

When we generate your weekly report, we also write an anonymized snapshot to our benchmark dataset. This snapshot contains only aggregated metrics (average ROAS, CTR, CPM, CPC, CPA, frequency) tagged with your industry vertical and spend tier. It does not contain your account ID, brand name, email, or any identifying information. We use this dataset to provide peer benchmarks to all our customers. You cannot be identified from this data. Because this data is fully anonymized and contains no personal information, it is retained even if you delete your account or request data deletion. This is consistent with GDPR and CCPA definitions of anonymous data, which is not considered personal data.

How we share your information

We do not sell your personal information. We only share data with:

  • Service providers that help us operate Good Morning: Supabase (database and auth), Vercel (hosting), Stripe (payments), Resend (email delivery), Brandfetch (brand asset lookup), and Meta (to access your ad account with your permission).
  • Legal requirements: if required by law, subpoena, or to protect our rights.

Data retention

We retain your account data for as long as your account is active. Meta Ads performance data is retained at daily granularity for the lifetime of your account to enable historical trend analysis and long-term benchmarking. Generated weekly reports and PDFs are also retained for the lifetime of your account. You can request deletion of your data at any time by emailing alex@goodmorningco.com.

Your rights

You can access, update, or delete your account data by logging into your dashboard or emailing us. You can also disconnect your Meta Ads account at any time, which will revoke our access and stop all future data pulls. If you are in the EU, UK, or California, you have additional rights under GDPR and CCPA, including the right to request a copy of your data and the right to erasure.

Security

We use industry-standard security practices including encrypted connections (HTTPS/TLS), row-level security on the database, encrypted password storage, and secure token handling. No system is perfectly secure, but we take your data protection seriously.

Meta Platform compliance

Good Morning uses the Meta Marketing API and Facebook Login for Business in accordance with Meta's Platform Terms and Developer Policies. We only access the data you explicitly authorize. You can revoke our access at any time from your Facebook Business Settings.

Changes to this policy

We may update this privacy policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Significant changes will be communicated via email.

Contact

Questions about this privacy policy? Email alex@goodmorningco.com.