The Meta Ads dashboard that tells you what to do.

Good Morning is an actionable Meta Ads dashboard that tells you exactly what to do each week. Instead of handing you another dashboard to explore, it runs the analysis automatically and surfaces a pre-diagnosed, urgency-tiered action list — Act today, This week, Monitor. You open the dashboard (or the Monday email), see the action items, and execute. No spreadsheets, no interpretation, no BI fluency required.

Up to five urgency-tiered action items every week — Act today, This week, and Monitor — each with the specific change to make, the reason, and the expected impact. The dashboard also surfaces your Account Health Score (0–100), an executive scorecard with ROAS, spend, revenue, conversions, CPA, CPM, CTR, and CVR (week-over-week and 4-week rolling), campaign-level status flags, creative performance rankings with fatigue evidence, and spend efficiency analysis. You never have to build or interpret any of it — it's pre-diagnosed and ready to execute.

The Account Health Score is a proprietary 0-100 composite built from four dimensions: ROAS trend (30 points), frequency health (25 points), spend efficiency (25 points), and creative velocity (20 points). It's benchmarked against your own 4-week rolling averages and — once enough peer data exists — against other accounts in your vertical and spend tier. The score is accompanied by a status badge (Healthy, Watch, Action required, or Critical).

During onboarding, you'll authorize Good Morning to read your Meta Ads data through Facebook Login for Business. We request read-only permissions only: ads_read and business_management to read your ad-account performance, plus pages_show_list and pages_read_engagement so we can read the ad creative published through your Facebook Page — including video — for analysis. We pull daily metrics at the campaign, ad set, and ad level — spend, impressions, clicks, conversions, revenue, CTR, CVR, CPM, CPC, and frequency — along with your ad creative (images and video). We request no write or management permissions and never create, edit, or modify your campaigns.

Yes. We use encrypted HTTPS connections, row-level security on the database, encrypted password storage via Supabase Auth, and secure token handling for Meta access. Your raw ad data is only used to generate your reports. We also write an anonymized benchmark snapshot to a peer dataset — but that snapshot contains only aggregated metrics tagged with your industry vertical and spend tier. It contains no account IDs, brand names, email addresses, or any identifying information.

Good Morning is $50 per month with a 14-day free trial. A credit card is required at signup, but you can cancel anytime from the billing page. Cancellation takes effect at the end of your current billing period.

Your first full action list is populated the Monday after you complete onboarding. We start pulling your daily data immediately, so by the time Sunday's analysis runs, you have a full 7 days of performance data to diagnose against. The dashboard is live the moment you connect — but the weekly action list needs seven days of data to be meaningful.

Triple Whale, Motion, and Northbeam all hand you dashboards or attribution data — you still have to do the analysis yourself. Good Morning skips that step. We run the analysis automatically and surface a pre-diagnosed action list with exactly what to change this week. The core difference isn't delivery channel — it's that there's nothing to interpret. You see 'pause this ad set, shift this budget, refresh this creative' — not 'here's a chart, figure it out.'

Good Morning is built for performance marketers, DTC founders, ecommerce operators, in-house marketing teams, media buyers, and agencies managing Meta Ads accounts. It works best for accounts spending at least $1,000 per week, because the diagnostic becomes more valuable with higher volume.

Not yet. Good Morning is Meta-first. We're focused on delivering the best possible Meta Ads diagnostic. Google Ads and TikTok support are on the roadmap.

Yes. The action list is rendered as a branded PDF you can forward, download, and share. The executive summary is also copy-pasteable directly from your dashboard. Every recommendation is written in plain language so non-technical stakeholders can read it and understand the decision — no data literacy required.

Yes. Cancel from the billing page with a single click. Cancellation takes effect at the end of your current billing period, and you'll keep receiving reports until then.